Figuring Out Buyer Behavior No. 1

Segment:  The segment that I chose for this post has attention to UF Students who live on campus or in a Fraternity/Sorority house.

Interviews:

1. The first person I chose to interview was my girlfriend, who lives in a sorority house.  I asked her a lot of questions pertaining to her daily battery usage and how often she runs out of battery on her phone before she goes to bed.  When she said "everyday" I then moved on to asking her how often she runs out of battery in the middle of the day, and that answer was "nearly everyday."  At this point, I knew she had the need for more battery.  When asked how she usually solves this problem, she told me she has to plug her phone into her computer in order to charge it.  In no way does this help you if you're on the go with friends.
2. The next person I chose to interview was a neighbor of mine named Joey.  I asked Joey the same questions, and then found out he has this same need, but he does not have iPhone.  He asked if his phone would be able to work with someone else's, and I told him that it might be possible with the new technology.  Joey does not have this need as much as my girlfriend does, but he does find his phone dying from time to time.  When asked if he hung out with his friends very often, he said he does but mostly at night.  This is perfect because he will be with them when his phone might be running low.
3. The third person I chose to interview was my friend Matt Roof.  After asking him the same questions, I found that he does not run out of battery until right before he goes to sleep.  This does not mean he doesn't have the need for the product though.  He said because his phone has such good battery life, and because he loves helping others, he would be more than willing to have this cord for other people to use.  He is a very sociable person, and he thinks that many people at midtown would need to use the cord late at night, and that it could be a cool conversation starter.

Findings:  After I finished with these interviews I learned some new things.  The biggest thing I learned is that I totally missed a potential market segment: the people who love to help others.  Just because someone doesn't run low on battery doesn't mean they wouldn't be interested in buying the product.  Like Matt, many other people could buy this product in order to be nice and give some battery life to others.  Some people could even try to charge money for it.

Conclusion:  I think that this specific segment will find this product very useful because so many people are social and hanging out with friends or going to class with friends.  They will definitely have people around them to share battery with, and they definitely all use their phones enough throughout the day to where they will need the battery.